All citation bots allowed
Priority fixes
Highest-impact changes, ranked
Ranked by category weight × check weight × gap to passing. Fix these first.
- 1
Question-phrased headings
No headings phrased as questions. Answer engines match prompts to headings semantically — question phrasing lifts recall.
Fix: Rewrite key H2s as the literal question a buyer would ask, followed by a 40–60 word direct answer.
- 2
Page-type schema matches content
Only site-level schema present; the page itself is undescribed.
- 3
Answer-first opening paragraph
First paragraph is 56 chars — too thin to be quoted.
- 4
Meta description reads as an answer
Missing meta description. Engines frequently quote it as the brand summary.
- 5
llms.txt guides language models
No /llms.txt. This emerging standard gives models a curated map of your most citable pages.
Fix: Publish /llms.txt with a one-paragraph brand summary and links to your canonical docs, product, and FAQ pages.
AI crawler access
Who can read your site
Evaluated from https://apple.com/robots.txt. Search and assistant bots produce citations; training bots are a separate policy decision.
Live search / citations
6 bots- OAI-SearchBotOpenAI
- Claude-SearchBotAnthropic
- PerplexityBotPerplexity
- GooglebotGoogle
- BingbotMicrosoft
- YouBotYou.com
On-demand user fetch
6 bots- ChatGPT-UserOpenAI
- Claude-UserAnthropic
- Perplexity-UserPerplexity
- AmazonbotAmazon
- DuckAssistBotDuckDuckGo
- MistralAI-UserMistral
Model training
8 bots- GPTBotOpenAI
- ClaudeBotAnthropic
- Google-ExtendedGoogle
- Applebot-ExtendedApple
- meta-externalagentMeta
- BytespiderByteDance
- CCBotCommon Crawl
- cohere-aiCohere
Full breakdown
Every signal, with evidence
AI Crawlability
Can answer engines reach, fetch, and index your pages?
Structured Data
Is your content described in machine-readable Schema.org?
Answer-Ready Content
Is the page organized the way LLMs extract answers?
Entity & Brand Signals
Do engines know who you are and trust the source?
Technical Foundation
Canonicalization, metadata, and delivery hygiene.
Freshness & Discovery
Sitemaps, feeds, and recency signals engines rely on.
Next step
Turn a 84 into a 90+ — with agents that do the work.
AEOSurge fixes schema, rewrites answer blocks, publishes llms.txt, and re-audits weekly so you stay cited. Book a 20-minute walkthrough using this audit as the agenda.